KP Snacks is to reformulate its Tyrrells, popchips, Hula Hoops Puft and Penn State brands ahead of the introduction of HFSS legislation in England in October.
The Tyrrells Lightly Sea Salted flavour, which is the number one SKU in the range, is being reformulated and will be available as non-HFSS in both sharing, multipack and singles formats from May.
In addition, popchips will be reformulated across the entire range. This will be a phased roll-out with the full range reformulated ahead of October.
The non-HFSS Hula Hoops Puft range, consisting of Beef, Salt and Salt & Vinegar flavours, will be rolled out by the end of June.
Popular Penn State flavour Sour Cream & Chive Pretzels will be non-HFSS by May, joining a new non-HFSS Roasted Chilli Pretzels variant, which launches this month.
By the time the new legislation is introduced, more 100 SKUs and a quarter of the KP Snacks portfolio will be non-HFSS.
Andy Riddle, Sales Director at KP Snacks, said: “At KP Snacks, we are here to help retailers navigate and adjust to the new legislation. We are ready to embrace the changes that the HFSS legislation will bring and will ensure that we work in partnership with our retailers to continue driving category growth.
“With an extensive programme of reformulation across our market leading portfolio and a focus on driving nuts growth, we are confident that our portfolio will continue to delight and excite consumers as well as driving retailer sales. At KP Snacks, we are passionate about doing the right thing by our consumers, by providing people with healthier options to enjoy as part of a balanced and healthy lifestyle. However, we are equally committed to driving our taste brands which our consumers know and love, so will continue to offer shoppers choice with our leading brands such as McCoy’s and our Hula Hoops core range.”
