KP Snacks has unveiled measures to support retailers ahead of government HFSS legislation being introduced in October.
The brand is introducing product cases stamped with a newly developed KP Snacks non-HFSS flash to help retailers adapt to the regulations and easily identify appropriate products.
The clearly marked non-HFSS cases will make it easier to navigate the wholesale aisle and locate products free from restrictions on positioning and promotions. In-store staff will also benefit from these easily identifiable product cases, making it simpler for them to arrange and replenish non-HFSS stock.
The new product cases will be launched across KP Snacks’ leading non-HFSS brands ahead of the introduction of HFSS legislation.
In addition, the bran
d has developed a simple step-by-step HFSS retailer guide that provides retailers with a straightforward and comprehensive overview of KP Snacks’ HFSS strategy and product reformulation programme. The KP Snacks HFSS retailer guide provides retailers with top tips for optimising their CSN fixtures to prevent lost sales as they adapt to the new regulations. The guide also includes a QR code which directs retailers to the official ACS HFSS guide.
Matt Collins, Trading Director at KP Snacks, said: “At KP Snacks, we are committed to supporting retailers as they respond and adapt to the new HFSS legislation. As an industry leader, we have ensured we are prepared for the upcoming changes, and we’re working hard to make sure our retail partners feel similarly ready to continue driving category growth once the legislation is introduced.”
KP Snacks has been working on improving the health credentials of its products for a number of years; by the time HFSS legislation comes into play, more than 100 SKUs and a quarter of the KP range will be non-HFSS.
