KP Snacks has launched two new £1 price-marked pack SKUs – Butterkist Crunchy Orange Chocolate Flavour Toffee popcorn (70g) and Nik Naks Scampi ‘N’ Lemon (75g).
Rolling out this week, the new products expand KP’s £1 PMP range to 35 SKUs.
Nik Naks Scampi ‘N’ Lemon has been absent across singles formats since 2008 and multipacks since 2019. Its return comes as the Nik Naks brand enjoys growth of 5.3% and is one of KP’s top-10 bestselling £1 PMP ranges.
The Butterkist Crunchy Orange Chocolate popcorn £1 PMP, according to KP, bridges the gap between popcorn and chocolate confectionery, and is “perfect for a sweeter and more indulgent snacking occasion”. Butterkist is the nation’s favourite popcorn brand, enjoying a 35.4% market share.
KP said the two new products are “well-positioned” to boost retailer sales by capitalising on the strength of £1 PMPs in CSN, worth £221.8m and growing in value by 17.1%.
Matt Collins, Trading Director at KP Snacks, said: “As costs of everyday items continue to rise, consumers will be searching for great value products so PMPs will be an increasingly important format. We are delighted to be supporting our retail partners with a strong and growing £1 PMP range designed to excite shoppers and drive impulse purchases.
“We are also catering to shopper demand by bringing back Nik Naks Scampi ‘N’ Lemon as a £1 PMP. The return of this well-loved flavour after so many years without it, will engage and ignite interest from shoppers, boosting sales for retailers.”
