The news won’t exactly set the heather on fire north of the border, but KP Snacks has been named as Official Team Partner of England Cricket.
KP’s brands will feature on the sleeves of England match kits, with the new shirts making their debut at the England Women’s IT20 against West Indies Women (21 May).
The new partnership is in addition to KP’s current deal with The Hundred. Since 2021, this has enabled over 100,000 people to get more active, through the installation of new all-weather KP Snacks-sponsored pitches; free kit and equipment giveaways; and community focused cricket events.
Alongside the England and Wales Cricket Board, KP intends to champion healthier lifestyles and aims to create a million opportunities for families to get active through cricket by 2033.
