KP Snacks has unveiled a new social media campaign, starring members of its ‘SnacKPartners’ retailer forum, to raise awareness of its newly launched Heritage brands retailer incentive and to share top Bagged Snacks sales tips.
Retailers Avtar ‘Sid’ Sidhu, Sunita Aggarwal, Atul Sodha, Bobby Singh and Arjun Patel each spotlight one of KP’s five Heritage brands: Nik Naks, Discos, Space Raiders, Roysters, and Wheat Crunchies. In a series of light-hearted, tongue-in-cheek social media shorts, the retailers not only bring the brands to life but also share useful tips on how to boost CSN sales.
In his video, Bobby Singh eats a packet of Discos and transforms into an 80s-inspired disco dancing king, complete with an in-store disco ball and dance floor, whilst encouraging retailers to prominently display products their customers love. Atul Sodha, tells retailers to ‘Space Raid’ for off-fixture displays to make CSN sales “extraterrestrial,” finishing his video somewhat disturbingly dressed as the Space Raiders alien. Meanwhile, Sunita Aggarwal takes to rhyming to bring her tip on stocking a variety of flavours and formats to life.
Each video includes a call to action for retailers to look out for KP’s latest sales incentive: the chance to win one of 90 £500 cash prizes by purchasing selected Heritage Brand products to range in their store.
The campaign is promoted across social media.
Out-of-this-world retailer Atul Sodha said it was a blast taking part in the campaign. “Not only was it fun, but it was also a great opportunity to share advice with other retailers. Bagged Snacks are an important part of my product mix and an important footfall and sales driver. By delivering extra fun alongside top tips, we’re helping other retailers win extra sales.”
