KP Snacks has enhanced the design of its KP Nuts £1.25 PMP range by adding euroholes to packs.
The move, which improves merchandising options for retailers, has been rolled out across Original Salted Peanuts, Dry Roasted Peanuts, Salt & Vinegar Peanuts, Honey Roast Peanuts, Thai Sweet Chilli Coated Peanuts and the latest addition to the £1.25 PMP range, Flavour Kravers Flame Grilled Steak.
The practical design of eurohole packs make them popular in the convenience and impulse channels. However, despite enjoying 10% growth year-on-year, nuts are often not found in bagged snack fixtures due to space constraints. The new packs mean retailers can easily site the range on prongs or clipstrips, with high visibility while saving space.
Matt Collins, Trading Director at KP Snacks, said: “Eurohole packs are versatile and convenient for retailers, supporting them with optimising their store layout and merchandising to drive impulse sales.
“We are delighted to be adding euroholes to our KP Nuts £1.25 PMP portfolio, combining an iconic brand, a practical design and an immensely popular format.”
