KP Snacks has unveiled a £1.4m media investment for KP Nuts, which will support two campaigns before the end of the year.
Running until the end of December, the first of these centres on Christmas and has been designed to keep KP front of mind throughout the festive season. It will run across out-of-home, digital and print, and is expected to reach 84% of adults.
The Christmas campaign features headlines emphasising the taste credentials of KP Nuts, including ‘Santa Claus is coming to flavour town’ and ‘More taste than your Christmas jumper’. It seeks to capitalise on the growth of nut consumption over the festive season.
Spotlighting KP’s Flavour Kravers range, the second campaign will run throughout November until the beginning of December. With strong presence across social media and out-of-home channels, the campaign targets nut shoppers as they start thinking about relaxing in the evening with a snack. Straplines include ‘Sofa snacking certified’ and ‘Kick back with a pack’.
The KP Flavour Kravers range was expanded recently with the addition of two coated variants, Crunchy Coated Aromatic Thai Chilli and Crunchy Coated Katsu Curry.
