KP Snacks has launched a brand-new campaign for KP Nuts.
The new campaign highlights the brand’s superior quality and leading position within the segment, with the strapline, ‘There’s nuts, then there’s KP Nuts’.
The 13-week campaign features across out-of-home channels and social media, where the brand is also partnering with TikTok influencers to deliver funny and engaging content.
The campaign playfully reminds shoppers of the importance of quality and enjoyment when deciding on a purchase. One advert leads with the headline, ‘Other nuts are available, but so are middle seats on planes’.
Meanwhile, social media content includes a clip of someone falling off of a diving board with the caption, ‘There’s Nuts,’ while a perfectly executed dive featuring a triple somersault is captioned, ‘Then there’s KP Nuts’.
