KP Snacks has launched its biggest ever cross-brand promotion.
The campaign offers shoppers the chance to win a ‘Next Level Lunch’, with thousands of taste experiences up for grabs including five prizes of lunch at a skyscraper in either New York, Dubai, Bangkok or Tokyo.
Running from 1 March until 31 May 2020, the promotion features on more KP Snacks products than any previous activity, running across £1 PMPs and Grab Bags of Nik Naks and Skips, as well as various Grab Bags, PMPs and multipacks of McCoy’s and Hula Hoops.
The cross-brand promotion includes an instant win mechanic, with thousands of prizes available. The five winners of the top prizes can choose from a lunch at either One World Observatory, New York; Burj Khalifa in Dubai; a 345m high lunch at Tokyo Skytree; or the world’s highest open air lunch at the State Tower in Bangkok. The top prizes include flights and accommodation. Thousands of £50 vouchers for popular UK restaurants are also available to win.
Kevin McNair, Marketing Director for KP Snacks, said: “Our portfolio works perfectly for lunchtime and food on-the-go occasions. Meal deals need to be more inspiring and bring excitement to shoppers. We want to liven up consumers’ lunch occasion by offering something compelling and different at point of purchase that also provides great value. This is KP Snacks’ largest ever cross-brand on-pack promotion.”
Meal deals play an important role at lunchtime and are a key mechanic to increase basket spend. Insights show that, at 49%, the most in demand item shoppers want in their meal deal is crisps or snacks. Over one-third (39%) of consumers specifically want nuts in their meal deal while 27% look for healthier options and 39% of snackers say busy lifestyles make snacks a necessity.
