KP Snacks has announced the launch of its newly reformulated non-HFSS popchips portfolio.
Appearing in stores as part of a phased roll-out, the entire popchips range, which includes Sea Salt, Sea Salt & Vinegar, Barbeque, and Sour Cream & Onion variants, has been reformulated ahead of legislation being introduced in England this month.
The upcoming rules won’t apply north of the border, although the Scottish Government intends to introduce similar measures. Its proposals include plans to restrict multi-buy promotions such as ‘buy one get one free’ and ‘3 for 2’ offers. It also sought opinions on plans to introduce junk food siting restrictions, including at checkouts and at aisle-ends, in a public consultation that closed on 23 September.
The introduction of the non-HFSS popchips range follows KP Snacks announcing its HFSS strategy earlier this year. The popchips portfolio joins the growing count of non-HFSS KP Snacks products including Tyrrells Lightly Sea Salted and the Hula Hoops Puft Range.
Product cases of non-HFSS popchips, alongside all non-HFSS KP Snacks products, will be stamped with an improved non-HFSS flash. The new KP Snacks non-HFSS stamp features messaging which reads: “This non-HFSS product can be merchandised anywhere in store.”
