KP Snacks has launched a new £750,000 radio and out-of-home campaign to drive awareness of its premium snack brand Tyrrells.
Running until 21 May, a new radio campaign features Tyrrells Lightly Salted, Sea Salt & Cider Vinegar, and Mature Cheddar & Chive.
Alongside it, an out-of-home and social media campaign for Tyrrells Lentil Crisps bids to capitalise on strong growth in the Healthier Snacking category.
Dan Winslet, Global Tyrrells Marketing Controller, commented: “Tyrrells delivers delicious flavours and quality to the CSN category and we want to make sure the brand remains front of mind for shoppers. The new brand campaign will help engage shoppers while boosting sales for our retailer partners.”
