KP Snacks has expanded its KP Flavour Kravers range with two new coated flavours: Crunchy Coated Aromatic Thai Chilli and Crunchy Coated Katsu Curry.
Available now in 130g sharing bags with a £3 RSP, both combine “bold and punchy” flavours with a new crunchy and crispy texture.
The two new products aim to capitalise on the strength of the CSN Sharing segment, which is currently worth £1.6bn and growing in value at +13.8%.
Jenny Blanco Barcia, Marketing Manager at KP Snacks, said: “As the leader in the Nuts segment, KP is driving category growth with flavour innovation that engages and disrupts shoppers, boosting brand penetration.
“We’re excited to be extending the popular Flavour Kravers platform with a new Crunchy Coated texture. Promising big, bold flavours, the two new Flavour Kravers variants will bolster retailer sales as shoppers continue to look for great-tasting snacks to bring excitement to in-home occasions.”
