KP Snacks is celebrating its partnership with The Hundred cricket competition with an event at United Wholesale Scotland’s Queenslie depot on 16 August.
The day promises themed theatre displays, POS materials and a VR cricket game from KP Snacks, alongside prize giveaways with stock vouchers and The Hundred merchandise up for grabs.
In-store POS bundles will be available for retailers to use in-store to promote KP’s The Hundred on-pack promotion. Launched in May, the promo runs across popchips, Butterkist, Pom-Bear, Tyrrells, KP Nuts, Hula Hoops, McCoy’s and Skips – all of which feature on the team shirts of the eight men’s and women’s teams competing in the tournament.
The celebrations extend to several Bestway, East End and Parfetts depots in England. The events are taking place in addition to an initiative KP is running in partnership with Bestway, offering retailers the opportunity to win the ultimate ‘money can’t buy’ experience at The Hundred this summer.
Matt Collins, Trading Director of KP Snacks says: “At KP Snacks, we know how important our wholesale partners are and we are thrilled to be engaging them and retailers with our exciting depot activations. With great prizes available and fun theatre displays, these events are perfectly positioned to engage independent retailers and drive CSN sales.”
