KP Snacks has unveiled a new £45,000 retailer incentive to boost sales of its Heritage brands.
Running until 13 October, the new giveaway offers retailers the chance to win one of 90 £500 cash prizes by purchasing four cases of stock across Discos, Space Raiders, Nik Naks, Roysters, and Wheat Crunchies.
New POS kits to drive standout of the range in-store and help increase retailer sales are also available. Featuring the strapline ‘Extra Taste, Extra Fun and Extra Sales,’ the new POS includes dump bins, shelf wobblers and shelf strips.
Pauline Warren, Heritage Portfolio Manager for KP Snacks, commented: “Our Heritage range delivers great value to shoppers through unique and flavourful brands that consumers trust and love. We are delighted to spotlight this vital range which continues to perform extremely well within the Convenience channel, contributing to the growth of the Bagged Snacks segment.
“By leveraging familiar brands which deliver everyday value and strong consumer appeal, retailers can boost their sales. With our new Heritage sales incentive, we are engaging our retailer partners with the right activities and resources to help them win in bagged snacks.”
