KP Snacks has launched ‘25 to Thrive,’ a new guide that offers comprehensive and impartial ranging advice, and is designed to help retailers grow sales in the Crisps, Snacks, Nuts and Popcorn category.
The guide gives a core recommendation of 25 SKUs and features a planogram, macro trends, market insights and key category advice.
The 25 SKUs identified in the guide are the top-sellers from multiple suppliers and include KP’s Hula Hoops, McCoy’s, KP Nuts and Butterkist brands, alongside heritage brands Skips, Nik Naks and Space Raiders. Encompassing a wide range of formats – from singles to sharing to PMPs – the 25 core range SKUs run across the entire value spectrum and meet all consumption needs.
As the cost of living remains high, the guide identifies critical market trends which its recommended range caters to, including the increasing relevance of on-the-go snacking and meal deals, the growth of Big Night In occasions, and the importance of heritage brands as consumers look for trusted familiar favourites.
Matt Collins, Trading Director at KP Snacks, commented: “KP Snacks is committed to helping independent retailers thrive and prosper in the bagged snacks category. For retailers, simplicity in ranging is key so ‘25 to Thrive’ highlights 25 core SKUs covering a spectrum of shopper missions, occasions, and top sellers across the entire value spectrum. By stocking this range, retailers can benefit from this growth category.”
Find the new ‘25 to Thrive’ ranging advice on the SnacKPartners website.
