Kopparberg is bringing back its Spiced Apple variant for winter 2014, which is being marketed as a drink that can be enjoyed hot or cold.
The variant is available via a number of off-trade retailers where Kopparberg will be encouraging consumers to taste the mulled serve through selected sampling and in-store media.
Kopparberg Head of Marketing Rob Calder said: “Kopparberg cider fans have frequently asked us for a winter variant and after a limited trial in 2013 we have decided to roll the variant out to a wider audience in 2014. We’ll be supporting the variant with PR and social media over the winter period.”
