Knorr has launched its first Red and White Wine Stock Pots, designed to bring depth and flavour to dishes without consumers having to buy or open a bottle of wine.
Each stock pot contains the equivalent of half a glass of wine and includes sustainably sourced herbs. Both SKUs feature a recipe on the back of packs: spaghetti bolognaise for the red and chicken risotto for the white.
Both stock pots come in packs of four with an RSP of £1.90. They are in Asda stores now and will be available to convenience retailers from August.
Georgina Bradford, Marketing Director Nutrition, Unilever UK&I, said: “We believe that shoppers will continue to purchase our existing stock pot range, while also adding our new wine stock pots to their shopping list, resulting in increased basket spend and retailer sales.
“We understand that our consumers value convenience and quality, and our new Red and White Wine Stock Pots deliver on both fronts.”
