Unilever’s bouillons brand, Knorr, has launched a £1m marketing campaign featuring a TV commercial with Marco Pierre White, in-store activations and a partnership with BBC Good Food.
The brand is airing the advert from August to October, promoting Knorr Stock Cubes and featuring TV celebrity chef Marco Pierre White. The ad encourages consumers to take on the Chicken Challenge, following three simple steps for better tasting chicken.
Knorr Senior Brand Manager Vanni Cataldi said: “Our new campaign is about educating consumers on how stock cubes enhance the flavour of almost any dish. Marco’s Chicken Challenge shows consumers how they can improve the flavour of their chicken in three easy steps.”
