Stock brand Knorr has launched a £4m campaign for its new Red and White Wine Stock Pots.
The campaign, Give Your Date Night More with Knorr, is fronted by new brand ambassador Fred Sirieix. The investment includes a brand-new TV ad, out-of-home placements and social media activity across YouTube, Instagram, Facebook, TikTok and Pinterest.
Give Your Date Night More with Knorr aims to inspire Brits to banish the monotony of mid-week meals by elevating the flavour of popular dishes with Knorr Wine Stock Pots. The TV advert, set to go live on 2 October, sees Sirieix rescue a couple’s midweek spag bol with a Red Wine Stock Pot.
The campaign follows Knorr research which found that 32% of Brits often end up with a ‘boring’ dinner in the middle of the week. It looks to inspire consumers to make the most out of their favourite dishes with a Knorr Wine Stock Pot, so they can save their wine for drinking.
Red and white wine stocks are the two fastest-growing variants in the category.
The campaign will extend its reach throughout October, sending out over 130,000 stock pots samples across Asda and Tesco, alongside additional in-store hot sampling in Tesco and Sainsbury’s. Additionally, Asda stores will see branded shelves featuring Sirieix’s imagery, as well as a floor sticker to disrupt the stocks fixture.
