Aston Manor has announced that its premium Knights Cider brand is now available in all major Scottish wholesalers.
Knights Cider is made using a blend of bittersweet and dessert apples for what is described as “a refreshing medium dry taste”.
The brand has seen sales rocket by 54% in the last 12 weeks, at a time when total cider sales have declined by 6.5%. It now shifts more than 12 million cans every year.
These figures chime with a general move towards more potent brews within the Beer, Lager and Cider categories; five of the top 10 brands have an ABV of 6% or more – including Knights, which weighs in at 8.4%.
This has been put down to aftershocks from the cost-of-living crisis, causing some cash-strapped shoppers to make the switch from spirits to cider.
Grace Anthony, Brand Marketing Manager at Aston Manor Cider, said: “Aston Manor’s ethos is all about affordability and we strongly believe it is our affordability that is driving demand for our world-class ciders, particularly Knights Cider.
“We’re delighted to share that Knights Cider is now being sold in even more locations across Scotland.”
