Old Mout Cider has teamed up with TV conservationists Chris Packham and Michaela Strachan for The Kiwi Wild Show, an online bid to help save New Zealand’s endangered national bird.
The YouTube film forms part of a major campaign for the cider which also sees the donation of a third of the profit from special bottles and packs of Old Mout to New Zealand charity, ‘Kiwis for kiwi’.
The former presenters of BBC’s Really Wild Show released the kiwi-dedicated show to highlight the plight of New Zealand’s national emblem following new statistics revealing its population has declined by 99% over the past 80 years, now down to just 50,000.
The campaign features in-store POS, bottle neck collars and limited-edition gift packs with a glass gift with purchase. For every promotional bottle or pack sold in the off-trade, Old Mout will donate to the Kiwis for kiwi charity. In addition, for every Old Mout bought, shoppers will receive a game card to enter a prize draw that will give them the chance to win a trip for two to New Zealand.
Emma Sherwood-Smith, Cider Director at Heineken, said: “We’re proud to partner with Kiwis for Kiwi and we’re excited to have Chris and Michaela on board to host the Kiwi Wild Show. We have a chance to make a difference and we’re trying to bring this issue to the forefront of people’s minds here in the UK. We’re confident that shoppers will be looking out for the limited-edition packs to help us. It’s simple, crack open an Old Mout and help hatch a kiwi!”
