KitKat is kicking off 2017 by giving consumers the chance to win their very own personalised pack as part of a new promotion.
The promo features across a range of SKUs, including 4 Finger and Chunky singles, multipacks and 2 Finger biscuit packs. Prizes can be won from 1 February, with 1,000 winning packs up for grabs every day until 29 March, and 56,000 packs in total over the course of the promotion.
For a chance to win consumers must enter a code from their promotional pack online. Winners will then be able to upload their own photo and text. These will be printed onto a KitKat wrapper and a personalised KitKat 4 Finger Milk will be posted in a gift box to the lucky recipient.
The launch benefits from a £1m marketing spend, which focuses on digital and social media channels.
Haseeb Rahman, business unit head – KitKat and biscuits, said: “This promotion taps into the current trend for personalisation, giving consumers the chance to win a personalised KitKat 4 Finger pack for themselves or to give to a friend or loved one. Retailers looking to maximise sales should be sure to stock up as soon as possible to ensure consumers can’t miss promotional packs when the media campaign launches and awareness is at its highest.”
