Nestlé Confectionery has revealed a new Kit Kat Chunky Double Caramel, which contains two portionable halves. One half will feature a smooth runny caramel inside whilst the other half contains a crunchy caramel filling. Each caramel texture will sit on top of crispy wafer and will be covered in milk chocolate.
The bar has an rrp of 58p, with stock available from 25th August.
Nestlé UK & Ireland spokesperson James Maxton says: “Kit Kat Chunky Double Caramel provides consumers with a unique concept – a bar of two halves, each containing a different caramel texture. This innovation is certain to capture shopper’s interest and excitement. In fact consumer research has shown that a huge 71% of consumers would either probably or definitely buy Double Caramel compared to the typical new product propensity to buy of 54%.”
The new bar will also be supported by a digital and social media campaign set to reach 23 million people with at least seven unique opportunities to see. A viral film designed for Youtube will launch in September and be amplified through social media and digital channels including Facebook and Google.
