Pick and mix brand Kingsway is encouraging retailers to stock up on regal sweets ahead of the Coronation on 6 May.
The appropriately named brand offers a wide range of regal-themed sweets including Ravazzi Gummy Crowns, Kingsway Gold Milk Chocolate Coins, Royale Sherbert Lemons and Kingsway Lemon Bon Bons. Lemon cream is said to be the new King’s favourite dessert.
Kingsway is also encouraging stores to merchandise a patriotic range of red, white and blue pick and mix for the occasion, like its red and blue Paintballs.
Other coloured sweets include Kingsway Mint Imperials, Ravazzi Stars, Ravazzi Red Hearts, Kingsway Blue Raspberry Bon Bons and Kingsway Fizzy Blue babies.
These can be merchandised as part of a wider pick and mix display or in pre-packaged coronation-themed bags, decorated with coloured ribbon or in the branded Kingsway Pick N Mix Paper Bag.
Kathryn Hague, Head of Marketing at stockist Hancocks said: “The King’s Coronation in May this year is set to be a huge opportunity for retailers and convenience stores – so it’s important to stock up early to avoid missing out on the potential surge of revenue.
“By using appealing POS, retailers can be sure that the patriotic and regal-themed products will attract customers’ attention and result in sales.”
