Kingsmill is launching a campaign to help retailers drive improvement in their local community. The bakery brand will be asking retailers to provide details of what they would change or improve in their neighbourhood for a chance to receive a £2,000 investment grant towards the project.
Supporting the bread brand’s sponsorship of The Big Lunch and following in the footsteps of Kingsmill’s ‘Lunch Spots’ campaign to identify the best local places to eat lunch, this exciting new initiative from Kingsmill aims to drive home the important role retailers play in their local communities.
Criteria for entry demands that projects deliver, in some form, a way for the community to come together – whether that be the repair of a town hall roof, benches for the local park or split out across the year into funding provisions for an ongoing series of ‘big lunch’ style community events.
Launching on 14th April, at this year’s National Convenience Show, retailers will need to visit the Allied Bakeries stand J11 and complete entry forms in order to be considered. On Sunday 14th April at the NCS show, an expert panel of retailers will be on hand during the show to discuss the important role retailers can play within the community and most importantly, how this can drive footfall, build loyalty and get their store recognised as a community focal point. Two runner-up grants of £500 will also be awarded.
Guy Shepherd, Category Director, Allied Bakeries said: “Retailers are at the heart of the local community and events such as The Big Lunch provide retailers with a great opportunity to build relations and drive footfall. In doing so, retailers can now take on the role of ‘community champions’ – asking their shoppers what they would like to see in their town or village to bring the neighbourhood together. This campaign aims to help retailers drive loyalty amongst shoppers and position themselves as the community lynchpin.”
