KBE Drinks has launched an alcohol-free variant of its Kingfisher beer.
Brewed from only natural ingredients, Kingfisher Zero is available to retailers now in cases of 24 x 330ml bottles with a wholesale RSP of £19.99.
With 85% of pubs now serving alcohol-free beer and as many as 50% of adults having purchased from the no or low category in the past year, the launch comes at a time of growing demand for alcohol-free options.
Andy Sunnucks, Senior Brand Manager for Kingfisher, commented: “We are delighted to announce the arrival of Kingfisher Zero, a long-requested addition to our portfolio. After successfully repositioning the brand last year, we want Kingfisher to continue to lead the Indian beer category and have a credible offering to meet the current growth in alcohol free occasions. It was also important to us that we’re not just ticking a box and that the new liquid is not only of good enough quality to replicate the original, but also stands on its own as a quality drink.”
To stock Kingfisher Zero, contact info@kbedrinks.com.
