Kingfisher Beer Europe has rebranded to Kingfisher Drinks to better reflect its portfolio of brands and growing footprint in global markets.
The business was founded more than 30 years ago to distribute India’s number one beer, Kingfisher, to the UK and throughout Europe. However, it now owns the Peacock Cider, Makai Spiced Rum and 5 Walla Cream Liqueur brands and markets them in the Americas, Africa and the Middle East.
The Kingfisher portfolio also includes Sagres from Portugal, Yeastie Boys from New Zealand and its more recent addition, the super-premium Japanese lager, Sapporo.
Shaun Goode, Chief Operating Officer at Kingfisher Drinks, commented: “This rebrand is the latest step for a company that has been rapidly evolving since 2016. Outside of the name change, the new visual identity gives us a more contemporary feel that helps tell our story of global discovery.”
Kingfisher’s sales have increased 67% since 2017 and the company is seeking further expansion under the guidance of new Sales Director Dave Pickering.
Pickering started off his career in wine and then moved into champagne, spirits and beer, working in the UK, France and Spain. With over 15 years in the drinks industry, he has worked across the on-trade, off-trade, and export markets for a host of companies including Cellar Trends, ABUK, Champagne Duval-Leroy and Grupo Codorníu.
He said: “This is the most exciting portfolio of brands I have ever sold, and they feel perfectly aligned to the current market dynamics. Combining the brand portfolio with the team we have in place here, I’m confident the next few years will see even greater growth for Kingfisher Drinks.”
