Kinder Surprise is launching limited edition Pink and Blue eggs from September. With two thirds of parents saying it’s a good idea to have separate ranges, the launch is set to generate a sweet treat for retailers’ tills. Each colour features a different popular branded toy range including; Fashion Dolls, Sprinty, Disney Princesses, Marvel, Hot Wheels and Barbie, which 66% of parents say will allow them to choose the egg with the most relevant toy inside for their child.
Kinder Surprise Pink and Blue eggs offer parents an even wider range of new and exciting toys alongside a small chocolate treat. The first limited edition eggs will contain Fashion Dolls in pink eggs for creative play and Sprinty in blue eggs, to fuel the imagination. With the other popular brands appearing at three month bursts throughout the year, shoppers will be guaranteed a branded toy when they purchase a single coloured egg.
“The introduction of Pink and Blue eggs is our biggest ever news for Kinder Surprise,” comments Levi Boorer, Customer Development Director, Ferrero UK. “We are looking to make it even more relevant to parents with the introduction of Pink and Blue eggs, backed by a £5.3m support package. We are confident this could unlock a significant sales opportunity for retailers, and we have developed vibrant POS to enable them to drive visibility in store and capitalise on the impulsive nature of confectionery purchases. For Impulse retailers with smaller stores, we have also developed a mixed case of 48 eggs for the first time.”
