Soy sauce brand Kikkoman has unveiled a new limited edition of its 150ml dispenser bottle.
Around 400,000 of the new bottle design will be made available from February 2023.
The fourth in a series of limited editions features a ‘Momiji’ theme printed onto the glass. Momiji means red-tinted maple leaves in Japanese and is synonymous with autumn. A branch of golden Japanese maple leaves over a deep-golden bridge is said to symbolise the binding of cultures, people and tastes while the moon reflected in the water represents the wonder of nature. The autumnal hues harmonise with the orange of the Kikkoman logo and the red-coloured cap.
Bing-yu Lee, General Manager for Kikkoman UK said: “We’re delighted to be rolling out a new Kikkoman Soy Sauce bottle design. Scenes around the beautiful changing colours of autumn is hugely popular all over Japan, akin to the famous cherry blossom in the spring. If the feedback from our past limited editions is anything to go by this new one will fly off the shelves.”
