KeyStores to enter £1 Zone

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JW Filshill is rollingout a new £1 price point initiative. After successful trials, the £1 Zone gives KeyStore retailers access to hundreds of products at the £1 rrp mark across key categories including confectionery, crisps and snacks, biscuits and cakes, grocery, soft drinks, pet food and toiletries. Products will be promoted on a three-weekly cycle to keep fixtures fresh and exciting for consumers.

Ian McDonald, Sales and Buying Director at JW Filshill, explained: “Consumers are now well-accustomed to seeing dedicated £1 areas in the major multiples and, quite rightly, expect to find similar products in their local convenience store. We want to give KeyStore retailers a competitive offer so they can provide their regular customers with 100s of everyday products at a £1 price point.

A range of point of sale materials are being made available to retailers to promote the lines.

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This website contains images and information relating to tobacco products. Please do not view if you are under 18 years of age.

This publication contains images and information relating to tobacco products. Please do not view if you are under the age of 18 years old.