After one year on the market, Heinz Tomato Ketchup’s 50% Less Sugar variant has a 3.7% share of the Tomato Ketchup category.
The range was launched in September 2014 following concerns over the sugar content in Tomato Ketchup, and replaced the Heinz ‘Reduced Salt & Sugar’ Tomato Ketchup variant. The natural sweetener stevia was used to reduce the product’s sugar content.
Chris Isaac, Heinz Tomato Ketchup Brand Manager, said: “We are delighted that our Heinz Tomato Ketchup 50% Less Sugar range has been such a success, exceeding our performance expectations in its first year. This is testament to the quality of our new recipe and our promise to consumers that they will not have to compromise on taste.
“Our customers are becoming increasingly health conscious amid growing industry debate regarding salt and sugar levels in products and we want to ensure that families who know and love Heinz Tomato Ketchup are offered lower sugar and salt alternatives.”
