Kerry Foods, following the recent launch of its ‘Building a Nation of Chilled Experts’ programme, has unveiled a range of pricemarked packs across a host of its best-selling chilled lines to cater for the key consumer missions in convenience: food to go, top up and meal for tonight.
Packs with the price flashes are available now across all impulse and wholesale channels, and include some of Kerry Foods’ most popular snacking lines, such as Cheestrings singles and the newly re-branded LowLow Snack Packs Caramelised Onion and Red Pepper variants.
Retailers can also offer two PMP options on Richmond, the nation’s best-selling sausage brand, either at £2.29 or £1.49, while the Mattessons range of Fridge Raiders and Sliced Cooked Meats both carry on-pack flashes.
“Price-marked packs will be a key element in our Building a Nation of Chilled Experts programme to help retailers optimise their chilled offering,” commented Clare Bocking, Sales Director for Convenience at Kerry Foods. “We truly believe in the future of chilled in the convenience channel and continue to share practical advice and solutions across our brands to maximise sales of chilled products.
“PMPs give consumers the feeling that they are getting good value for money and therefore can drive incremental sales, whilst building loyalty and also helping retailers to develop their chilled offering.”
