Kepak Convenience Foods has launched a limited edition Rustlers ‘Hot and Kicking’ range. The two new SKUs – the Rustlers Chipotle BBQ Hotdog and Rustlers Habanero Chilli Burger – will both be available as a £1 PMP.
The launch follows research undertaken by Kepak highlighting increased consumer demand for hot and spicy food.
John Armstrong, Kepak’s Marketing Director, is confident that the new variants will prove popular with consumers, and will give retailers “a unique offering that will generate incremental sales for their Hot, Quick and Tasty fixture”.
The company recently announced a multi-million investment to double sales in the convenience channel in the next three years. TV advertising, NPD, major on-pack activity and a new look for the Rustlers brand are all scheduled for later this year.
