SLR takes a look at some new lines and media campaigns to help you add excitement and drive footfall in the vital confectionery category.
Cadbury is marking its 200th birthday this year with an array of activities, promotions, and celebrations to mark the landmark anniversary, including heritage limited-edition bars.
The 180g Cadbury Dairy Milk Bars, as well as 95g price-marked packs, are available in seven different collectable designs, featuring packaging from across the ages, starting as far back as 1915 and running right up to the present day. The striking, nostalgic packs add real theatre to retailers’ stores.
The company has also built on the strength of larger format packs with the launch of Cadbury StarBar Duo.
Bebeto is introducing super sour NPD this summer with the launch of new Fizzy Whizzy Weenie Worms containing three exciting flavours in every 150g sharing pack: Apple & Lemon, Strawberry & Orange, and Blackcurrant & Raspberry.
Available in £1 price-marked and standard packs, these affordable sweets are perfect for treating and gifting this summer as well as driving all-year-round sales.
Building on last year’s successful ‘Yes to Fresh’ campaign, Mentos has kicked off a further 10 months of promotional activity, designed to drive brand awareness and consideration. The multi-touchpoint £2.5m activity comprises of a fully integrated, 360 campaign spanning PR, OOH, social, influencers, VOD, striking POS in store, as well as a partnership with KISS FM which sees Mentos sponsor KISS Fresh – which has an estimated 602k listeners monthly – and the KISS Hype Chart.
Spar UK recently launched Nestlé Confectionery’s latest indulgent treat, the Aero Strawberry flavour sharing bar. The new Aero Strawberry flavour sharing bar is exclusively available in Spar stores until July when it will be rolled out nationwide.
Perfetti Van Melle is introducing a new sharing pack from Britain’s number one lollipop brand, Chupa Chups: the Mini Lollipop Bag. Offering a selection of 30 mini lollipops in four flavours, it is available in 180g bags with an RSP of £1.99.
Swizzels has announced the national launch of Squashies Strawberry & Cream, available in 120g bags in both price-marked and plain packs, RSP £1.15.
