KBE Drinks has signed a three-year deal that sees it distribute Sapporo Premium Beer in the UK.
With an ABV of 5%, Sapporo Premium Beer is available now in 650ml cans.
Shaun Goode, KBE’s Chief Operating Officer, said: “Consumers are increasingly looking for more sophisticated and aspirational brands that not only taste great, but also have a strong heritage.
Sapporo definitely fits this profile, proven by the fact it’s grown by 19% in the last year, so we’d advise retailers to stock up and enjoy the sales.”
Satoru Morita, General Manager of Sapporo Europe, added: “We are keen to see [Sapporo] expand further into the UK off-trade where we think consumers will love its distinctively crisp taste.”
