Kate Moss has been named as Creative Director for Diet Coke, as the brand celebrates its 40th anniversary this year.
Described by Diet Coke as a “supermodel, creative, and entrepreneur,” Moss will bring to life the brand’s new ‘Love What You Love’ campaign, that spotlights individuals who embrace a positive attitude to life. She will also collaborate with Diet Coke to share its “love of fashion”.
Thrilled to join the Diet Coke family, Moss said she was looking forward to inspiring fans and celebrating the brand’s 40th birthday in style.
She added: “The ‘Love What You Love’ campaign connected with me instantly as I am a firm believer that with confidence and passion, you can achieve your wildest dreams.”
In February, Diet Coke launched its 40th anniversary celebrations with a London Fashion Week partnership.
