Juul Labs has launched its next-generation Juul2 system into retail following six months of e-commerce trials.
Rolling out to all channels now, the upgraded system features an array of updates, including newly designed Juul2 pods with 70% more e-liquid per pod.
The system also offers a “more consistent vapour experience,” that Juul says better competes with combustible cigarettes.
It also features a larger battery with over 20% more capacity than the original Juul.
Designed with “adult smokers in mind” the new Juul2 pods are available in six menthol and tobacco flavours including: Virginia Tobacco, Polar Menthol, Crisp Menthol, Ruby Menthol and Summer Menthol, plus a newly launched Autumn Tobacco, which features “tangy orchard harvest notes.”
Each pod, which is only compatible with the new Juul2 device, has an 18 mg/ml nicotine strength.
The device is also supported by a new Juul2 app which gives users insights into their usage and allows them to keep track of their device and locate it if lost.
In a bid to combat the illicit trade and underage use, the new device and app also automatically check and confirm product authenticity when new Juul2 pods are added.
Juul Labs’ EMEA VP, Dan Thomson, said: “We have been encouraged by the number of existing Juul users who have transitioned to the new system since launching on our UK website and we look forward to providing even more adult smokers with an alternative to combustible cigarettes.”
The company is also trialling a take-back and recycling programme for used pods and devices, which it hopes to roll out later this year.
Starter kits, which include a device, charging dock, Virginia Tobacco and Crisp Menthol Juul2 pods will launch with an RSP of £9.99, while new Juul2 pod packs will launch at £6.99.
