JUUL secures McColl’s listingAmerican vaping brand JUUL has signed a deal to supply 1,300 McColl’s c-stores.
The move means the number of UK stores now stocking JUUL products has passed the 7,000 mark. The brand entered retail last November, when it secured a listing with Sainsbury’s.
The deal sees McColl’s stores stock JUUL on the main vaping fixture next to the tobacco gantry as well as in JUUL-branded display units.
John Patterson, Sales Director of JUUL Labs UK, commented: “While we consciously made the decision to be selective in our retail partner agreements, our aim is to be available in as many outlets that sell cigarettes as possible – as long as they adhere to our Challenge 25 policy – in order to help adult smokers make the switch to JUUL from cigarettes.
“We look forward to working with McColl’s in the future to help their customers make the switch.”
Retailers interested in becoming a JUUL stockist can call 0808 164 1301 or email uksales@juul.com. More information on JUUL products can be found at juul.co.uk.
