Juul has launched its products into Motor Fuel Group (MFG) sites, in the first major retail forecourt partnership in the convenience channel for the vaping brand.
The deal initially sees almost 500 MFG sites stock the core Juul range, with other stores in its 900 plus estate coming on-board after the initial launch.
Paul Dennis, Retail Director at MFG, said improving the firm’s offer in the tobacco alternative category was a priority.
“We are always looking at ways to stay ahead of the curve and being first to market with new products is one of the ways we can add value and differentiate our stores from other forecourt sites,” he commented.
