American vaping brand JUUL Labs has secured a listing with Booker.
Products stocked include: JUUL Starter Kit (JUUL device, USB charger and four JUULpods); JUUL single device; and five 18mg/ml JUULpods refill packs (Golden Tobacco, Glacier Mint, Mango Nectar, Royal Creme and Alpine Berry).
The range is available from the 130 or so Booker depots which house a tobacco room.
John Patterson, JUUL’s UK Sales Director, commented: “The agreement with Booker not only gives thousands of unaffiliated retailers access to JUUL but also Booker’s symbol group customers. Many Premier, Londis and Budgens stores will already stock JUUL products but this agreement will make re-stocking and delivery easier as they will be able to order through their Booker accounts.
“Now that JUUL has widened its distribution on a national level, we will be working with wholesalers and retailers to ensure that retailers have a greater understanding of the category, its potential and how it can drive footfall for them.”
JUUL offers point of sale solutions to cater for every retailer, from hanging parasite units which hold eight JUUL products to vape walls that provide a total category solution.
“We realise that retailers are at different stages in their vaping offer and have limited space in-store. We have therefore invested in a range of display units from countertop units to permanent FSDUs, to offer retailers a solution depending on their requirements and budgets.”
Retailers interested in stocking the Juul range should call 0808 164 1301 or email uksales@juul.com. More information on Juul products can be found at juul.co.uk.
