Kerry Foods is expanding its Cheestrings range with a new ‘Mini’ variant aimed at 3-5 year olds, to help drive growth in the £190m kids’ cheese snacking category.
New Cheestrings Minis (rrp £1.35) is available from 13th June in two variants: Original and new flavour, Emmental cheese.
“Cheestrings Minis are the perfect bitesize solution for smaller mouths that struggle to consume the larger snacks on offer,” explained Tom Willcock, Kids’ Dairy Marketing Manager at Kerry Foods.
“The current range of cheese snacks can sometimes be too big for smaller mouths and appetites. Bringing a welcome solution to this problem, Cheestrings Minis will offer retailers an opportunity to fill a gap in the market.”
