Flavoured milk brand Yazoo is back to TV with a new advert – ‘Just another day with Yazoo’.
Running until late August, the £3m campaign will air on national TV channels including ITV, ITV2, ITVBe, Sky Media and Channel 4, as well as via targeted video-on-demand. Scheduling will see Yazoo feature alongside ITV2’s flagship show Love Island.
The advert uses the TLC song ‘No Scrubs’ as a backdrop to engage with Gen Z. It employs humour to highlight a relatable truth about spending time in your car with friends, whilst increasing brand awareness and visibility amongst new shoppers. The campaign is set to reach 67.6% of UK adults at least once, whilst a quarter of the population will encounter the ad an estimated five times.
The campaign is supported in retail through promotions, secondary sites, competitions, in-depot takeovers and at-fixture POS. It will get a further boost across Yazoo’s social media channels, particularly TikTok, which will see the brand encourage followers to take part in a lip-syncing trend using Yazoo bottles.
Maren Fuhrich, Brand Manager at Yazoo, said: “With Yazoo on TV screens in millions of homes across the nation the brand will be more visible than ever before, so retailers should stock up to ensure teens, kids and adults alike can readily access their dose of the UK’s favourite deliciously refreshing flavoured milk!”
