Bavarian brewery Erdinger Weissbräu has signed Liverpool manager Jürgen Klopp as its new brand ambassador.
“Together, we plan to launch a number of Erdinger campaigns in 2020 which will be fun for football fans and beer lovers as well as for those who don’t currently have a particular affiliation with either”, said the brewery’s owner Werner Brombach.
Brombach’s plans for 2020 include an extensive campaign for Erdinger Weissbier, with TV commercials, a multimedia content hub, a high reach out-of-home campaign and print advertising which will support off-trade stockists to maximise their sales potential.
Jürgen Klopp commented: “When we first got to know each other, I quickly realised that Erdinger’s owner Werner Brombach was an inspirational guy. We had an instant understanding and shared many of the same views on respecting and motivating those around us. We have a passion for quality and hard work, encouraging talent and single-mindedly pursuing our objectives whilst recognising the importance of a balanced lifestyle and enjoyment of our surroundings. Our mindset is positive and very similar, and I think we’re going to have a lot of fun working together here in the UK.”
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