Purity Soft Drinks, owner of fruit juice and juice drink brands Juice Burst and firefly, has announced the launch of Juice Burst’s biggest-ever marketing campaign – Punchy To The Core. Live from June 2024, the campaign showcases the taste of the brand’s bestselling Juice Burst Apple variant.
In testing, 92% said that they like the new advert. The six-figure campaign is set to reach over 30 million UK adults and will be seen 174 million times. It also includes social and digital activities, nationwide sampling, and out-of-home advertising including thousands of bus t-sides and phone kiosk adverts.
Sarah Baldwin, CEO of Purity Soft Drinks, said: “It’s important for retailers to never lose sight of their core range. Timeless flavours like apple and orange continue to be in huge demand. That’s exactly what Punchy To The Core aims to spotlight: the punchy, thirst-quenching classic that is Juice Burst Apple.”
This summer will also see the return of Juice Burst’s Shake Up Your Summer campaign, driving awareness of recent NPD Juice Burst Summer Fruits.
