Purity Soft Drinks, owner of the Juice Burst and firefly brands, has added a larger 500ml format to its Juice Burst Peach Ice Tea range.
Since launching in August 2023, Juice Burst Peach Ice Tea has become Purity’s second-biggest 330ml SKU and the business is now mulling over plans for a one-litre format.
A sweet blend of peach juice and black tea flavouring, Juice Burst Peach Ice Tea offers one of your five a day and is fully HFSS compliant. Furthermore, it contains more fruit juice than any other SKU in the tea-flavoured juice market, which is currently growing ahead of the total soft drinks category year on year.
The brand’s recent marketing campaign, Punchy To The Core, reached over 30 million UK adults and was seen 174 million times through social and digital activity, nationwide sampling, and out-of-home advertising.
Juice Burst Peach Ice Tea rolls out from early October in cases of 12 x 500ml, with an RSP of £1.65.
