Purity Soft Drinks has added a Peach Ice Tea variant to its Juice Burst range of juice drinks.
Juice Burst Peach Ice Tea is available from 14 August in cases of 12x330ml bottles with an RSP of £1.29.
The launch is supported by a national out-of-home and digital marketing campaign.
Like the rest of the Juice Burst range, Peach Ice Tea provides consumers with one of their five a day, and has no added sugar, artificial flavours or sweeteners. The bottles are made with 30% recycled plastic and are fully recyclable.
The new variant contains more fruit juice than any other SKU in the tea-flavoured juice market, which is currently growing ahead of the total soft drinks category year on year.
It joins Juice Burst’s Orange and Apple variants, which are now the second- and fourth-biggest Drink Now Fruit Juice SKUs, respectively.
Sarah Baldwin, CEO of Purity Soft Drinks, commented: “On-the-go soft drinks are currently growing twice as fast as the total category. As we approach the Back To School season, retailers have a clear opportunity to tap into those occasions.
“The launch of Juice Burst Ice Tea aims to have strong appeal with younger consumers, by offering a healthier, great-tasting, permissible juice drink option which puts a fruity twist on a current and on-trend flavour profile.”
