Five Scottish convenience stores are among the 40 regional winners of JTI’s Nordic Spirit ‘Perfect Store’ competition.
Aboyne Filling Station, Bught Stores in Inverness, Keystore Dingwall, Day Today Express in Alexandria and Your Shop, Dundee all won a prize bundle worth up to £2,000 per store, including one year’s supply of Nordic Spirit, a Fitbit Versa 3 Smartwatch, £125 restaurant vouchers and limited-edition Nordic Spirit merchandise.
Last year, retailers were encouraged to follow the five pillars of Nordic Spirit’s Perfect Store Model to generate product awareness in-store and boost sales. To be awarded as a regional winner the retailers excelled on each pillar, that were worth a certain number of points, which their local JTI Business Adviser scored them on during scheduled store visits.
Congratulating the winners, Bruce Terry, Portfolio Brand Manager at JTI UK, said: “It’s hugely important that we support and reward our highly valued trade partners.
“Stay tuned for the announcement of our national winners later this year. In the meantime, our local JTI Business Advisers, as well as the resources available on JTI Advance are here to help retailers maximise the nicotine pouch opportunity.”
In the spring, one national champion per JTI region will be crowned a winner and receive a package worth up to £20,000 per store.
