JTI UK has launched a company page on business-focused social media platform LinkedIn.
The tobacco manufacturer views the page as an opportunity for it to connect with its stakeholders and offer another channel to engage with key retailers and trade media.
The company will be sharing even more about its people, its community work, its reduced risk product portfolio, and offering thought leadership pieces on key topics.
UK retailers that follow the page will be able to engage directly with JTI, as it increases its LinkedIn presence, in addition to the existing JTI Advance website.
JTI Advance currently has 30,000 retailers signed up and is a one stop site for retailers to find out further information on JTI UK’s product launches, pricing and merchandising tips, as well as trends impacting the tobacco category and advice around responsible retailing.
