JTI is introducing a new variant to its Sovereign range, with the launch of Sovereign Dual into the capsule segment.
Sovereign Dual is available in packs of 18s and 10s across all channels. With an rrp of £6.50 and £3.78 respectively, it will sit alongside Sovereign Sky Blue and Sovereign Superkings Green.
Jeremy Blackburn, JTI Head of Communications, commented: “Sovereign Dual will offer choice to existing adult smokers looking for a capsule offering from a brand that has consistently offered credibility, value and quality.
“The capsule segment of the RMC market continues to show strong growth, with both Sterling Dual and B&H Dual two of the top three capsule brands. We expect Sovereign Dual to capitalise on and mirror this success.”
