JTI has launched a new 3-in-1 rolling tobacco pouch into the Kensitas Club brand family.
The pouch includes 30g of tobacco, 100 papers, and 77 filter tips. The inclusion of filters is a first for the brand.
It is available in cases of five with the same £11.70 RSP as the 2-in-1 version and taps into the increasing popularity of value rolling tobacco in Scotland – currently growing 17.5% year-on-year.
JTI also unveiled a 3-in-1 variant for its Holborn Yellow brand. It too RSPs at £11.70, the same as the 2-in-1 version.
Ross Hennessy, Sales Vice President at JTI UK, commented: “At a time when value-for-money products are so popular, our new variants allow smokers to enjoy the same great quality tobacco at the same affordable price, but now all in one place.”
For more information on Kensitas Club Rolling Tobacco 3-in-1, Holborn Yellow 3-in-1, or any other JTI product, retailers should speak to their local JTI Sales Representative or call the help desk on 0800 163503. Retailers can also visit jtiadvance.co.uk for further information.
